Dear Scholastic Books

A letter from Mrs. Neery's 4th Grade Class about the commercialization of Scholastic Book Fairs. A film by MemeFILMS (http://www.memefilms.org/)

Tired of all the junk at book fairs - learn how to hold a commercial-free book fair at http://www.commercialfreechildhood.org/bookfairs/home.htm

Category:

News & Politics

Tags:

• Scholastic
• Book
• Fairs
• Commercialization

[coolgamer1677]

This video, if these kids actually feel this way, gives me hope for humanity.

[Pigeonflier]

To all those people who posted rude comments: These kids will go more places and succeed better in their life because they are concerned about their education. They don't want to settle for mediocre -- GOOD FOR THEM! They want to strive for the best and because of that, they will do well.

[WickedOneVA]

@bozzutoman you hit the nail on the head - they seem brainwashed or something - if it were legit and the truth was being told, the MAJORITY of these kids have no problem with seeing things other than books at the bookfair. I guess they should also protest Barnes and Noble and any other book store.

[WickedOneVA]

If you don't like the things you are complaining about, don't buy them - thats the only way they'll stop selling them. None of these letters will make a difference, the toys, etc. are a HUGE percentage of what sells...the company isn't going to stop selling anything that makes a profit. Are some of these kids offspring from parents who also see a problem with the toy being inside the happy meals? Choice is good, if you don't want the toys, etc. leave them on the shelf, buy the books.

[realitymainperson]

I envy those kids.

[OneFreakinRock]

@bozzutoman That's exactly what a teacher is, and they're teaching the right thing, to care about being manipulated.

[OneFreakinRock]

@bozzutoman They might actually have enough sense in them to think for themselves and genuinely care about books.

[OneFreakinRock]

@kittysuperstar11 Anything cool? You're missing the point.

[OneFreakinRock]

@witato1 Why the hell do you think? Scholastic has been commercializing their book fairs by adding toys to get the children to buy more stuff, it ruins the spirit of a book fair and clearly they aren't happy about it.

[witato1]

so why are they writing this to scholastic

[kittysuperstar11]

ok seriously i fuckin HATE scholastic i pre-ordere the son of neptune back in july i know it doesent get shipped till it comes out but i shouldv gotten it by now and my mom called but the bitchy lady said it hadwnt been shipped yet and those kids im mean a good moral lterature and they put those things with the prodects to make them more apealing they also sell other stuff but at my school we have to buy two books before we can get anything cool

[bozzutoman]

@zebrasprinkels — "i mean look at the title book fair its not a toy fair,,,"

And if they had books available, then they fulfilled that task. The rest is add-on cross-selling...

It's a damn pity that Miss Neary squandered the opportunity to teach you about marketing and business economics that day... rather than shamefully manipulating kids into protesting for her causes.