Ford Evos Concept -- The Ultimate Expression
of Ford's New Global Design and Technology Vision
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Ford Evos Concept showcases Ford's first truly global design language and a new vision for customer-focused and intuitive technologies
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Dramatic four-door, four-seat fastback concept with state-of-the-art lithium-ion plug-in hybrid powertrain previews Ford's new global design language with distinctive exterior and interior design cues
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Driver engagement technologies explore seamless enhancement of the driving experience, driver well-being and smart, electrified powertrain.
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Ford Evos Concept makes global debut at the 2011 Frankfurt Motor Show
BERLIN, Germany, August 31, 2011 -- Making its global debut at the 2011 Frankfurt Motor Show in September, the Ford Evos Concept represents the ultimate expression of Ford's new global design language, and explores key future powertrain and vehicle technologies.
Created as a bespoke concept vehicle, the fastback introduces Ford's first truly global design language as the momentum of the company's One Ford product plan continues to build.
"The Ford Evos Concept unites three key elements which are at the core of our One Ford global product strategy: outstanding design, smart technologies and fuel economy leadership," said Derrick Kuzak, group vice president of Global Product Development.
"With its compelling design and innovative technology experience, this is a clear demonstration of the exciting vision we have for the Ford brand. While you will never see this car on the road, the next generation of Ford products around the world will display many of the distinctive design ideas and advanced technologies it showcases."
Technology vision for enriched customer experience
Ford Evos Concept is not just a design-led exercise. It also embodies the global Ford product development team's move to design and develop vehicles as more than just an interior and exterior, or a collection of attributes.
"Our goal is to focus on enriching a customer's every experience with their vehicle -- by personalizing it, adapting it, and creating unique, unexpected features that surprise and delight them," said Kuzak. "In the Ford Evos Concept, this objective is explored and extended to the area of connectivity, where the intent is not to convert the vehicle into a smartphone, but rather to provide personalised and safe connection to the outside world in an enriching manner designed totally for the vehicle context."
Ford's global Research and Innovation team, led by Paul Mascarenas, was tasked with building Evos Concept around a technology experience as visionary as the design. The result signals how Ford intends to build on the momentum of innovations like the SYNC in-car connectivity system.
"At Ford, the future of technology in the car will be defined by the experience that it delivers to the driver and passengers," said Paul Mascarenas, chief technical officer and vice president of Ford Research and Innovation. "We see technology as more than just an impressive list of microprocessors, sensors and software; it's about the application of that technology to create an experience that enhances the driver's time behind the wheel."
The concept's technology experience embraces a new generation of driver interaction and awareness currently under development in the Ford Research and Innovation laboratories. Seamless connectivity between the vehicle and the driver's 'personal cloud' of information is at the heart of the vision for its capabilities.
"The possibilities are fascinating when we explore how to enable a seamless lifestyle between home, office and car linked by access to the driver's personal information," Mascarenas said.
With information from the cloud, the vehicle can provide the same connected lifestyle the driver experiences at home or office. The car knows the driver, and automatically adapts handling, steering and engine controls to deliver an exceptionally dynamic driving experience.
Ford researchers are focusing their efforts in this area to deliver on four key customer benefits: personalisation, seamless enhancement of the driving experience, looking after the driver's well-being and delivering smart electrified powertrain optimisation.
The personalised, cloud-connected lifestyle
While today's Ford products provide drivers with many personalisation options, cloud connectivity will enable future Ford vehicles to take the experience to the next level.
Drawing from a detailed understanding of the driver's preferences and driving habits, the Ford Evos Concept combines this personal information with additional data from the cloud, such as the driver's work schedule and local traffic or weather conditions. This information provides a personalised and seamless experience as the driver transitions in and out of the car.
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