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Consuming Kids - The Commercialization of Childhood (Full Film Documentary)

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Uploaded by on Dec 7, 2011

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.

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Uploader Comments (DaleCJay)

  • Thank you for uploading this video, it is definitely an eye opener, I'm from the UK and I'm glad we have better standards of regulation when it comes to advertising a younger audience, even though we could do better.

    Hopefully the United States will have the opportunity to enforce the regulations that is needed to protect the young.

    THank you again =)

  • @slicksilver88 A pleasure thanks for the positive feedback!

    Best wishes & regards

  • Thank you so much for posting, every parent needs to see this!!!!!!

  • @Tigagirl Your welcome i fully agree!

    Best wishes & regards

  • This has definitly opened my eyes. SMH. This is going to be shared.

  • @lilnif16 Thanks for the feedback, this is something i feel very strongly about its important we share this info & raise awareness.

    Best wishes & regards

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All Comments (14)

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  • I'm sure the Wal-Mart joke in Looney Tunes was making fun of product placement rather than promoting it.

  • This belongs on Youtube for all to see, good job uploading it!

  • Poor Americans!!!! I am lucky to live in Latvia, we dont have such ads.....our kids are healthy.....and food healthy and yummy :-))))

  • Marketing Pedophiles for sure :(

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