The Memory Problems? animations have been developed to highlight common symptoms of early Alzheimers disease, to educate and help families recognise the early signs of the disease and take action. They are based on information provided by real-life carers and patients with Alzheimers disease and have been developed to break down the stigma around it.
Transcript:
Phone Rings...
Daughter: Hello
Mother: I think you've left your purple scarf dear I think you left it on the chair in the kitchen
Daughter: Oh hi Mom, I bought it for you last week for your birthday. It's yours Mom.
Mother: So you did silly me
Daughter: See you soon Mom
Mother: Bye dear (hangs up)
Phone rings for the second time...
Daughter: Hello
Mother: Hello love, did you leave a purple scarf here the other day?
Daughter: No Mom I just told you, it's the one I got you for your birthday
Mother(Angry): Well I think I'd remember if you just told me wouldn't I dear? A simple yes or no would have done. I'll see you Sunday!
Phone rings for the third time...
Daughter(sympathetic tone): Hello Mom
If you have concerns about memory problems visit www.aboutmemoryproblems.com
Memory Problems? is an educational programme funded and initiated by Eisai Europe Ltd. and Pfizer Ltd.
Date of preparation March 2010
Eisai: ART-EU 2188
Pfizer: EBTARP-10-77
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