http://mikeballantyne.com
http://mikeballantyne.com/497/quit-selling-and-start-helping
Start to see yourself as an educator in your field and forget about selling your product or service. People will trust you when they dont feel like they are dealing with a salesman. Viral marketing begins and as you become labeled as an expert in your field, you can leverage that to gain TV, radio and other social media exposure in the market place.
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