TripTrace organizes your travel—past, present, future—all in one place

When you're planning a trip, there are a lot of great tools out there, but it's hard to pull everything together. The folks at TripTrace are changing that.

TripTrace (formerly known as PlaceBook) is a web application that lets users gather everything related to where they're going and where they've been. "When people are able to put their location information, photos, and Rolodex all together in a map—there are going to be emergent properties from that...and the killer application for all of that is travel," says Michael Rubin, CEO of TripTrace.

You can do some of this with Google Maps, but it's a lot of work. Each time you try to plot something on Google Maps, you start at zero. But with TripTrace, there's the memory of who you are, what you like to do, and where. (Your information is kept private.)

"The reason [planning a trip] is frustrating today is that you have to go to a hundred different sites, and every trip is a different hundred sites," says Rubin. "There are a couple that people love—TripAdvisor, Kayak—and those will change over time, and we want to be somewhat agnostic to that. We're sort of the organizing principle. The challenge for people is not only that they have to go to fifty sites and organize the bookmarks for all of these things, but that they want to mix it with information that's not on the web—their own information: where they went running yesterday, where they checked in on Foursquare. My location data is valuable to me."

And in a nod to the company's original name, TripTrace aims to help you remember your previous experiences and affiliations. "As you look back at places you've gone, it's like a historical document. It goes from being a planning tool, to being an actionable tool you use when you're doing something, to being part of memorializing your trip—sharing your photos and looking back at what you did last week. All of those things are what happen when you organize by location."

More info:
TripTrace web site: https://www.triptrace.com/
TripTrace blog: http://blog.triptrace.com/
TripTrace profile on CrunchBase: http://www.crunchbase.com/company/triptrace

Category:

Science & Technology

Tags:

• TripTrace
• Michael Rubin
• travel
• trip planning
• web application
• netflix