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Levi's® x hitRECord Present: GOOD NIGHTS

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Published on Nov 21, 2012

Levi's® and hitRECord are proud to present GOOD NIGHTS — a stop-motion music video that captures the essence of our collaboration on 'The Road.'

Watching GOOD NIGHTS immediately gives you a complete sensory experience of what it's like to be on a physical journey and far apart from the ones you love. GOOD NIGHTS also embodies the creative collaborative process that hitRECord uses to create art. Thousands of image, video and audio records were contributed to our collaboration RE: 'The Road,' and a handful of RECorders edited them together creating this patchwork-quilt video collage. GOOD NIGHTS started out as an instrumental guitar piece by TheTenant (Cyprus). TheBoxSets (USA) added music, lyrics and a vocal performance. XoBreeXo23 (USA) shot a series of self portraits to create a visual through-line. Tori (United Kingdom) and IrmaVep (United Kingdom) tied the entire piece together physically and stylistically by providing art-direction and stop-motion video editing.

This year Levi's® partnered with hitRECord, established by actor Joseph Gordon-Levitt, to empower the online community to #GoForth and create art-- short films, music, writing and images. We're thrilled to help support these great artists and innovators and to recognize hitRECord's amazing efforts.

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