Venus and Mars - 10 STEP GUIDE TO STELLAR PARTNERSHIPS
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Uploaded by yrbrandsge on Feb 4, 2009
Sue Mizera from Y&R Brands and Sana Carlton from Millward Brown highlight a path for successful business and organization partnerships, beyond CSR and Corporate Philanthropy.
If organizations are from Venus ... and business are from Mars ... can branding be the bridge ?
Millward Brown: www.millwardbrown.com
Young & Rubicam Brands Geneva: www.yrbc.com
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