Gannon Hall on Kyte's Mobile Video Experience

I spoke with Gannon Hall of San Francisco-based Kyte at the 2010 Online Video Platform Summit following his panel session on, Delivering Content to Mobile Devices. Kyte had just released its live streaming to iOS devices capability which fully enabled the ability to live stream to both the web and Apple iOS devices at the same time in native apps and over mobile web in HTML5. Kyte also released new monetization capabilities built into its HTML5 solutions to allow publishers to integrate with third party ad platforms like Doubleclick DART to deliver pre-roll and post-roll video advertising and companion ads.

Hall commented on the importance of mobile for video publishers and consumer:
"Mobile is important, because for one, it's become the fastest growing video segment of video consumption -- it's not the largest by any means, but it's one of the fastest growing. So we're seeing increasing demand from our customers to be able to make it much easier for them to deliver full featured, high-quality video experiences to mobile platforms, both as native applications as well as just making sure that their websites playback and function properly on mobile platforms. This is actually something we've been doing for quite some time and we've had a mobile delivery capabilities as early as 2006. Some we were one of the earliest innovators in mobile video delivery and we're continuing to push the envelope as much as we can."

Kyte was founded in 2006 and acquired by KIT Digital on January 25, 2011. Gannon Hall has since joined KIT digital as EVP of Marketing. Distributed by Tubemogul.

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