Keith Quinn discussing the 3D experience

3D rugby will offer a unique perspective of the matches. Viewers will have greater clarity of where players are positioned on the field, as well as a greater sense of actually being right amongst the action. The view from the stadium or cinema seat will feel almost like you're in the front row of the stands. Combine a true crowd atmosphere with thousands of fans in one of eight indoor arenas, the ability to see immediate replays of crucial action, plus expert commentary and you'll be immersed in the heart of a true Rugby World Cup experience.

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