NBC's "Green is Universal" Campaign

Read how emotional marketing is used to "greenwash" company brands at the emotional marketing blog at: http://602communications.com/site/?p=7596

NBC-Universal got into the green movement with its "Green is Universal" campaign. The company wrapped itself in the warm earthly glow of sustainability and reuse. Their web site features recycling games, and pithy food tips such as "buy organic produce," and water saving tips such as "take shorter showers."

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