Food Advertising & Marketing to Children

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Uploaded by on May 14, 2010

Food advertising to children has been subject to a lot of conversations over the past few years. A few years ago the marketing community created the food and beverage initiative. However, recently the government has released a few disturbing new communications regarding marketing to children. Listen to Bob Liodice, president and CEO of the ANA talk about food advertising to children.

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  • Reasonable debate hasn't worked in the past why should it now? As far as the will of the people goes, the entire basis of advertisement goes against the free will of individuals. Is the purpose of modern advertising to control public opinion? Shouldn't the government that was elected by the will of the people have more of a say, than a self governed, easily influenced body?

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