The Lord of the Rings: War in the North COMIC-CON | VIDEO GAME MARKETING CASE STUDY
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Uploaded by blindsociety9 on Jan 10, 2012
How do you let Lord Of The Rings fans experience Middle Earth and generate buzz for a video game release? Warner Bros partnered with Blind Society to create an immersive War In The North experience that became the most talked about event at the Comic-Con Convention.
Among the LOTR: War In The North event highlights:
: The main evil character Sauron was brought to life and interacted directly with the crowd. Sauron even gave all attendees a phone call at the same time to warn them of their impending doom.
: An immersive experience was created so that fans could feel like they were a part of the story.
: A gaming truck was parked on the prime Comic-Con real estate to give Lord of the Rings fans a chance to demo the game.
To learn more about the magic behind the curtain, click this link (http://blindsociety.com) to see what the results were from the event.
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Top Comments
All Comments (17)
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@ILOVEUHARRYPOTTER Best event at Comic Con!
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ANYONE PLAY THIS YET ON 360?
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@SuperAwesomeExPalado Totally went back. HOT like fiya!
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COMIC-CON!
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@MyChannelIsCooler "Proprietary Technology"
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@SOSSauron Rocks! MIDDLE EARTH YO!
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I see you ___________.
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The world ENDS IN 2012!!! Does that mean we're going to Middle Earth?
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How'd they get Sauron to call everyone?
1 month ago 6
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I see you Elizabeth Baskin.
EBaksin79 1 month ago 10
THUMBS IF YOU WERE THERE!!!
ILOVEUHARRYPOTTER 1 month ago 6