The 4 Ps of Marketing Pt.1 Price

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Uploaded by on Mar 11, 2010

The Most Important Factors of Your Offer
When you look at how to construct an offer there are 4 items of basic marketing that you should consider. We call these the 4 Ps of Marketing. Here they are:
1.The Product
2.The Price
3.The Position or Place in Distribution and finally
4.The Packaging
With these 4 basic items you can begin to sweeten the pot with your offer. However, you also have to consider the type of business you have. Whether its 1 Customer Intimate, 2) Product Innovator, or 3) Low-Cost Leader.
Watch the video to see how all this plays into the big picture of you growing your business. To see more marketing and copywriting videos, go to: www.TheSilverTongue.com

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  • This helped with my marketing class! Thank you!

  • Awesome video. Mention some great points here.

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