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The Only Brand Building A Small Business Should Do

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Uploaded by on May 8, 2008

A small business can NOT afford to use the same kind of brand-awareness strategies big corporations do.

This video shows the ONLY kind of brand strategy a small business should have as part of their marketing.

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Howto & Style

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Standard YouTube License

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  • The key is to find the RIGHT agency. Check out some of our animations we've used to enhance brands

  • I can agree with your points, but these are the focus of branding in the current age. There is a difference between brand development and awareness building and I think this video is misleading in that point. Small businesses do not need to spend big bucks on advertisement, but taking the time to understand how to communicate their message in a meaningful way is worth its weight in gold.

  • two things: I'm a european waiter, and everytime i serve coke with ice, but noone wants the ice! secondly, very very good and helpful video. You've saved me hours of research into why my 'brand' had no soul. God bless you

  • check out this awsome marketing blog :)

    themktman.blogspot.com

  • Ad agencies just try to get money from your pocket right? That's a awesome video man. Today businesses are moving toward customer-based, I mean whoever serving their customers better will the game. Small businesses have to go from the bottom of the ladder, they have to be careful on every dollar they spend, so better start from the salesmanship...

  • Great video. Looking forward to more.

  • Do you think it is possible that one day small businesses will be better known than larger

    corporations in the nearby future? This is a serious question by the way.

  • Excellent points, simple and elegant. Many individuals and companies in any industry could use this reminder.

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