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Published on Oct 8, 2012
Text permeates our world. On the street, we face marquees, billboards, digital displays. At home, letters, magazines, and books surround us. Their design may seem arbitrary, even random. But it never is. Their typography is at once immensely creative and surprisingly influential--artful aesthetics carefully designed to maximize impact on the viewer. Chicago's Jason Pickleman, the graphic designer responsible, among many others, for the iconic looks of Art Chicago, Artforum, and Avec restaurant, reveals tricks of the trade and decodes the technologies underlying typography's power and persuasion.