Mahindra Tractors - Mileage Ka Master II TVC

Chal mere Ghode tik tik tik
We all know that our kids enjoy the play Chal mere ghode tik tik tik very much. At some point in time, we all have become a horse for our darling kids. In fact, In India its difficult to find a home-with-a-kid where it was not played. The kids love it so much that they wish this play never ends, they want it to go on and on
Our new TVC - MKM2 has charmingly leveraged this very insight while reinforcing our brand promise of Mileage ka Master effectively.
Unfolding the story
The father and kid are playing Chal mere ghode tik tik tik. During the play the father gets glued to the cricket match on TV and consequently, the play gets paused. The kid gets upset but he is smart enough to bounce back with an idea when he catches the sight of a tractor from the window. He makes use of his knowledge that Mahindra Tractor keeps running almost perpetually to his advantage. And to the amazement of his parents, the kid attempts to get the play started again by articulating chal mere tractor tak tak tak!
His father, then, in a bid to halt his kids plan asks him which tractor he is referring to. Putting the ball back into his fathers court, the kid quickly retorts My fathers tractor. The father then responds My Mahindrathen it must go on and on. As soon as he utters this, he realizes that he has been trapped. Utilising the opportunity the kid insists Then lets go. Pleased with his kids smartness, the father starts the play again.
TheTVC delightfully brings out the fact that even kids know about superior mileage feature of Mahindra Tractors.
Whats more, the TVC captures the range of implements working with Mahindra Tractors to display wide capability. And establishes that even in high power applications, the fuel efficiency of Mahindra Tractors is superior.
The film ends with an authoritative claim: Mahindra Tractors The Leader since 26 years.
Finally, a word of caution: Beware before your kid picks up the idea from the TVC and expects you to keep going on and on while he is enjoying the ride!
Chal mere Tractor tak tak tak

Category:

Autos & Vehicles

Tags:

• Mahindra Tractors
• Tractors
• Mahindra
• MKM
• Mileage Ka Master II TVC
• MKM2
• MKM-II
• MKMII
• MKM TVC
• Mahindra TVC

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