Criss Castle serves as the senior business consultant for ResponseLogix dealers across the nation who are in search of advice in relation to integrating showroom operations and tradional media with dealers' ecommerce programs and e-media. Castle becomes a one on one coach to GMs, sales managers or ISMs based on dealers' needs. She listens and offers recommendations and gets involved with establishing programs and implementing ideas into results. Castle's experience allows for advice in regard to department design, digital merchandising, seller's notes, photo strategies, social marketing, reputation management, follow up strategies, online chat, BDC structure, Google Places design and performance, Facebook strategies, consumer behavior, YouTube, CRM tools, Cars.com, AutoTrader.com, pricing strategies, email campaigns, mystery shopping, competitve shopping and more to assist the dealer in building a stronger presence to claim quality traffic and stronger closing ratios. Dealers have welcomed Castle's attention to detail, tips and advice and one on one coaching and involvement with the sole goal of helping the dealership achieve its goals. Castle's specialized consultive services are offered by ResponseLogix at no cost to the dealer.
Link to this comment:
All Comments (0)