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King Kaufman - Taking the Lead, Part 2

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Uploaded on Feb 21, 2012

Bleacher Report Writer Program Manager King Kaufman presents a second important lesson on writing good leads, a way to think about them that will help you get to your point quicker—and grab your reader's attention. Keith "One Take" Thomas stars as Man in Elevator, while Aron Glatzer, in a star-making performance, is the Entirely Reasonable Oregon Ducks fan.

See Part 1 http://www.youtube.com/watch?v=RR5mXT...

For more on writing great leads, see this post on the Bleacher Report Blog: http://blog.bleacherreport.com/2011/0...

Even more posts about writing leads: http://bit.ly/Bleacher_Leads

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