Create HTML Email from a PDF-Step 1

This is the second part of a multiple part tutorial series on creating HTML emails from a pre-designed document.

Many firms that rely on marketing have a similar scenario: The marketing staff has created various marketing pieces that work great as print pieces, but when they want to do some customized e-mail marketing, the effort boils down to sending attached PDF documents or using template based subscription services.

In this tutorial, you will learn how to take a PDF document (or Photoshop image) and use it to create and send HTML based emails. You will also develop a skill set that will enable you to better design marketing pieces especially for HTML marketing. Concepts include exporting to images, slicing images for web, optimizing images for use on the web, cleaning up HTML code, working with a webserver, and inserting HTML code into an e-mail.

In this series, I am using the following tools: * Adobe Acrobat (for exporting a PDF to an image) * Adobe Photoshop (for slicing and optimizing the images) * Adobe Dreamweaver (for cleaning up HTML and uploading to a webserver) * Microsoft Outlook (for emailing the HTML pieces) * Apple Mail (for those who use Macs)

There are many other tools, some of which are Open Source, that can be used to accomplish the same thing, however the concepts are basically the same as with these tools. Get the concepts down and the tool doesn't matter quite as much.

Category:

Howto & Style

Tags:

• HTML email
• Acrobat
• Photoshop
• Dreamweaver
• marketing
• email marketing
• exporting
• PDF
• to
• image
• create HTML email

[MrBertram1968]

Great Tutorials. Thanks old chap. May I ask you to make a video showing how to apply this email HTML newsletter to an email. Thanks again.

[eh3k]

@MrBertram1968 Also with MacMail, it's easy. Just open the HTML page in Safari and click File>Mail Contents of this Page.

[Shamrock095]

Excellent tutorial, thank you ...

I have been using campaign monitor ,and whilst that's good i don't always need a coverage report of what was read by my clients .... but I still have to pay for putting the campaign through their client tool ... now I can do this myself for those campaigns where I don't need a report coverage ....

[eh3k]

@Shamrock095 Thanks for the note. I'm really glad that you found this helpful.

[Cloud797]

That was short. Kinda wish people would put a link to Part 2 in tutorials, so we don't have to search for it.