Chinese search engine giant Baidu is considering developing and releasing a mobile phone operating system, according to Chinese media reports.
The effort would be led by former Google employees who defected to Baidu after Google defied the Chinese government by ending self-censorship of its search results. The report comes amid other Baidu moves to break into new areas as it seeks growth outside of search, such as e-commerce, online video, social networking, and even browsers
Few people know details of Baidu's plans in the mobile operating system department, but reports said the company is working toward releasing an open source system.
If so, it would directly compete with Google's Android operating system. New Android handsets are being released quickly in China, and Baidu would like its own operating system to help give it an edge in the increasingly important mobile search market.
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