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Future perfect - Designing for tomorrow - Richard Seymour Bugatti Lecture

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Uploaded on Sep 9, 2008

This is an inspirational talk that Richard Seymour gave at Coventry University about the challenges and responsibilities of designers in the future.

Richard Seymour is co-founder of Seymour-powell, one of the world's top product design agencies. Based in London, Seymour-powell has been responsible for some of the most iconic products of the last 25 years, including the world's first cordless kettle, pocket mobile phone and Bioform Bra. More recently, the company has been involved with helping to develop the interior of Richard Branson's Virgin Galactic privateer spacecraft and a hydrogen-powered motorcycle.

He is holder of the D&AD Presidents Award for Outstanding Contribution to Design and recipient of an Honorary Doctorate from the Centre for Creative Studies, Michigan. He is a Senior Fellow of the Royal College of Art and was voted (with Dick Powell) 6th Most Important Mover and Shaker in British Culture 2004 by the BBC.

Richard is also a visiting professor at Coventry. To find more Coventry University Lectures and podcasts please visit http://coventryuniversity.podbean.com/

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