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IBM Addresses How Retailers Add Profits with Private Brands

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Uploaded by on Mar 5, 2008

When retailers go to IBM for guidance on how to manage their private label and brand development in order to provide greater financial returns to their organizations, Fred Balboni is there with answers. Watch Fred Balboni discuss the latest trends in retail, keys to success and increased margins, and new ways to manage the merchandising process to maximize seasonality with a continual flow of new goods into stores. Teresa Nersesyan will also discuss the benefits Pacific Sunwear has seen in implementing a private label and global sourcing software solution that provides a detailed view of their supply chain.

http://www.tradestonesoftware.com

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