Having just completed an ad campaign focusing on the weekend, Michelob® has apparently run out of ideas....literally. It's strange to see this ad coming off the prior campaign. Either Michelob's ad team really DID have nothing new to add (I'm trying to avoid puns here), or they were waiting for the next big push: by the mid 80s "The night belongs to Michelob" was the battle cry, with Miami Vice/To Live and Die in LA-styled ads.
© 1983 Michelob. All TV promos, news clips, airchecks, etc. remain the sole property of the respective copyright holders. No videos are for sale, nor do they imply challenge to ownerships. They are intended strictly for entertainment, educational, and historical purposes, and fall under the "Fair Use" guideline.
WHere You're Going It's Michelob was the 1984-86 campaign between this one and the Night Belongs....
zachhoran 2 years ago