Dodge Ram Auto Show Round Up - How It Was Pulled Off

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Uploaded by on Feb 22, 2008

About 130 longhorn steer and 10 cowboys rode through the streets of Detroit for the auto show reveal of the all-new 2009 Dodge Ram pickup. See here how this stunt was pulled off.

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Autos & Vehicles

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  • This was a really a good promo! Some TV stations showed this that would NEVER show an introduction from any car show. It was kind of funny but they did also focus on the 'extra curricular' activity of some of the Bulls... if you know what I mean! LOL!!!! It was pretty funny.

    As a side note, I'm glad Nardelli is gone. His M.O. always was "cut and slash". Even with Home Depot.

  • oh yes, I love Jim and Bob "jimbob" hahaha!

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