Apollo Munich Health Insurance Co Ltd. (Apollo Munich), the standalone health insurance company, Apollo Munich brings its new advertising drive with a theme Lets Uncomplicate. This mass media movement is embarked with a goal to communicate health insurance, from purchasing to spreading awareness.
The new marketing drive focuses on simple policy purchase procedures that the company has brought for the masses. The ad will be aired across entertainment and NEWS channels and through all other media channels like newspaper. It is made under the guidance of JWT, the adverting agency. This wonderful ad is result of the hardwork of the following people:-
Director- Shashank Chaturvedi of Good Morning Films
Producer- Vikram Kalra
Music Director- Dhruv Ghanekar
Production Designer Sonal Sawant
Director of Photography - Andre Menezes.
As per the statement of the CEO, Apollo Munich, Mr. Anthony Jacob, As a niche player in the health insurance sector, Apollo Munich in interested in simplifying the insurance process for every Indian citizen who is interested in taking care of their familys future. With this new advertising campaign, we want to show how easy and friendly insuring your health can be. All our policies are comprehensive and cover almost every gamut of the health needs of individuals. As the campaign states, we wish to take the fear out of faces, the jargon out of words, the bitter out of medicine and trouble out of treatment. Apollo Munich aims to uncomplicate health insurance in India.
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