Das Boot spoof by Specsavers

Specsavers Creative has slipped silently beneath the waves to create its latest viral campaign -- Sub; a pastiche of Wolgang Petersen's classic 1980s U Boat epic, Das Boot.

The subtitled film sees a grim-faced WWII German submarine crew go to action stations and get a bit more than they bargained for with a randy but myopic whale. Shot by Cris Mudge @ Mustard at Gosport's Royal Navy Submarine Museum, the film has a cinematic feel, with the starring whale being created in CG. The spot naturally ends with Specsavers' now legendary strapline: 'Should've gone to Specsavers'.

CREDITS:
Project name: Sub viral
Client: Richard Holmes
Creative agency: Specsavers Creative
Creatives: Mark de la Rue, Jon Crocker
Planner: Tim Langlois
Production company: Mustard
Director: Cris Mudge
Post-production: Golden Square
Audio post-production: Grand Central
Exposure: Online

Category:

Film & Animation

Tags:

• Spoof
• Das Boot
• Specsavers