Pepsi / Aquafina's Viral Sensation Shows Power of Their "Magic Water"

Client: Pepsi / Aquafina (http://aquafina.com)
Producer: GeniusRocket (http://geniusrocket.com)
Creative Team: Brad Hasse, Deena Adar, and Kai Collins

Pepsi's Aquafina brand was looking for a viral way to generate traffic and buzz around their FlavorSplash product. Pepsi created a strategic creative brief outlining the need for the video to be a edgy and appeal to their demographic of women in their 20's. Pepsi purchased three videos and asked GeniusRocket to seed the "Magic Water" video on multiple platforms. The video was a total success with views exceeding 500,000 in just three months. Since then, it has been viewed by almost a million people.

Category:

Entertainment

Tags:

• geniusrocket
• gr
• client
• ad
• ads
• advertisement
• advertisements
• advertising
• crowdsourcing
• crowdsource
• crowdsourced
• curated crowdsourcing
• pepsi
• aquafina
• roommate
• water
• brad hasse
• deena adar
• 2010
• live action

[emmabrittkatie]

hilarious!

[TheEpiph]

i lol'd.

[27csky]

I want this water. And these people are hilarious!

[lagirafe3000]

Hilarious.

[JadeKai1]

Yay for boobs!

[marakash3]

Wow! This IS magic!

[ruzt1]

funE!

great track

[amandafengshui]

This is hilarious, I am going out to purchase cases of this water if this is what happens.....the music is awesome!!!!

[scarlettjonz]

Love this music! And can't stop laughing.

[7470can]

LOL! Can't stop watching this...also love the music