Doing Market Research For Your Small Business - Tutorial

http://SmallBusinessAdvertising.ca In this video I'm going to show you how to do market research for your greater Toronto area
business. I will be showing you using the Google keyword tool, it is a free tool and you
can find it by searching on Google for "Google keyword tool."

When you are doing your market and keyword research it is best to look for specific and
targeted niche keywords, that your potential customers are searching, instead of using just
a the general keywords.

a general keyword would be, for example, dentists and a targeted niche keyword would be
a keyword that includes a geographical location, for example, dentists Milton,
Milton dentists or dentists in Milton Ontario.

Why you should look for targeted keywords rather than using general keywords like dentists?

That's because even though the general keywords get more searches, it does not mean that the
people are looking for a dentist, they could be just looking for general information
about dentist. Also it would be near impossible to rank your dental business site on search
engines like Google, Yahoo, Bing (MSN) because there is just so much global competition for
the keyword dentist.

However, if you are a dentist in Milton Ontario and you research your keywords for Milton
dentists and create an internet marketing strategy, specifically designed to get found by
people in Milton Ontario you can rest assured that you will be found by your target customer.
Also when someone Googles for the search phrase "Milton dentists" you can be certain that
these people are looking for a dentist to make an appointment and become your customers.

when you are doing your research make sure to target you results specifically for your
market, lets say that you want to market only to people in Canada or the United Kingdom.
you need to go to the advanced options in the Google keyword tool and select the country
and language you want your results to be in. If you want to market globally just be aware
the competition in most niches is fierce.

The keyword tool will give you a lot of other suggestions, which you can also filter out to
be specific to what you were looking for. What search volume you consider is completely
dependant on how you want to market you small business or how far is the reach of your
products or services. In other words if you will market globally or localy. For global
internet marketing of your business look at the "Global monthly searches and for local
business marketing you should be looking at the "Local monthly seraches." You will also be
able to get "estimated ppc costs" for each of the suggested keywords. Generaly the more
costly the keyword per click the more competition and the profit is to be made.

When you choose the keywords you that are most targeted and get most of the searches, it
is time to check out the competition and to see if there is money to be made in your small
business market. To do this go into Google and search each of your keywords. You measure
the level of competition by looking at the number of search results...this is a number of
pages with the keyword. If the search results is 500,000 pages or less you can be confident
that with the right internet marketing strategy for your small business you will be able to
rank on first page of the search results.

To find out if your particular niche is profitable check out the sponsored links in the search
results. If there is at leas one or two pay per click ads it means that there is money to be
made. That's because these business owners are willing to pay per click, remember they are
charged regardles if they get a lead for their business or not. PPC ads mean that there is
profit to be made.

Category:

Education

Tags:

• ppc
• internet
• marketing
• strategy
• small
• local
• business
• market
• research
• milton
• toronto
• mississauga
• keyword
• google
• yahoo
• msn
• bing
• advertising
• measurable
• results

[aherrod2007]

Great information, Justyna. This is appplicable to a wide range of businesses, both online and traditional brick-and-mortar operations.

[justynalam]

@aherrod2007 Yes very true. Its a necessaty for any business if they want to get business in today's internet based world.

[heavybows]

great video very nice.

[justynalam]

@heavybows thanks :)

[AliNowak]

I use google keyword tool as well for my advertisements. You seem to Know your marketing strategies very well! Good video

[justynalam]

@AliNowak Thanks it is a very good tool expeciall if you are just starting and don't have the money or don't want to spend money on keyword tools.

[hilaryredinger]

wow..love the video..Thanks a lot!