The Global E-Commerce Goldrush: How Retailers Can Find Online Riches Overseas

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Uploaded by on Jun 7, 2011

E-commerce is going global. For most brick-and-mortar retailers, however, expanding e-commerce into a foreign country is unknown territory. Based on research conducted by the Cisco® Internet Business Solutions Group (IBSG) Retail Practice, this video describes how retailers can implement best practices in buying, merchandising, marketing, website development, fulfillment, cross-border trade, payments, call centers, and IT to create an effective global e-commerce expansion plan. By doing so, a $50 billion mass merchant expanding into 11 countries could add $7 billion in incremental revenue over five years and increase its total growth rate from 17 percent to 31 percent. More info: http://www.cisco.com/web/about/ac79/globalecom

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  • This is solid advice for a beginner or somebody who is considering starting an e-comerce business

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