Forms are the most powerful way to query visitors for information that you can immediately use to segment them, run targeted personalization actions, and later generate pinpointed web analytics reports based on their profiles.
For example, you might do this on a news website before launching a special smartphone news application that you want to customize to people's preferences
If you have identified the keyword that brought a person to your website, you may want to trigger a form after 3 pages were viewed and refer to the Keyword.
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