Recruitment Advertising : Wave & G4S Jobs that ROCK!

http://www.wave-rm.co.uk : The 2011 RAD Award winning G4S Jobs that ROCK! Campaign by WAVE for T in the Park music festival.
The brief was to engage with people interested in live music and events, to raise awareness of G4S' event security roles and recruit Event Safety Stewards for future events.
But engaging with 85,000 people intent on partying at T in the Park music festival is no mean feat.
The G4S 'Jobs that ROCK!' inflatable guitar was a festival hit with our target audience.
Not only was it great fun but it also spread the campaign message around the festival and enjoyed 3 days of BBC3 TV coverage, watched by millions of viewers, something that money can't buy.
Continuing the candidate journey the web address, QR codes and banners take you to the 'Jobs that ROCK!' landing page.www.g4s-events.co.uk
E-shots were sent out to targeted groups and also sent to the email addresses collected at T in the Park, with information regarding future festival jobs.
Event postcards were handed out with the guitars and also sent as targeted mail.
Simple but effective online banner campaigns across a host of websites suited our target audience.
This campaign was a massive success and totally rocked.
www.wave-rm.co.uk

Category:

People & Blogs

Tags:

• G4S
• Jobs that rock
• Wave
• wave advertising
• recruitment advertising
• T in the park
• Recruitment marketing
• TITP
• recruitment campaign
• waverm
• festival jobs
• http://www.wave-rm.co.uk

[luckyluke172]

what's the name of the song!!