Scott Sanfilippo & Donna Talarico from Solid Cactus on WBRE Discussing Cyber Monday

SHAVERTOWN, LUZERNE COUNTY --The internet was also very busy with shoppers. Today is Cyber Monday. Tonight, consumer reporter Jeff Chirico tells us how bargain hunters can score by using social media.

If you're shopping online this Cyber Monday, you'll find deals on almost every retailers website. But to find some of the best sales this year --you may have to go social. Scott Sanfilippo, co-founder of Solid Cactus says "social media has taken on a whole new dimension in marketing. Years ago it was print ads, radio, email marketing. Now it's all changed."

Solid Cactus is an ecommerce developer. Sanfilippo says retailers are jumping on the social media bandwagon because it reaches hundreds of millions of potential customers for relatively little money. A lot of retailers are taking advantage of Facebook, they're using twitter to promote deals and offers." Donna Talarico, Solid Cactus interactive media specialist, says "they'll put links to Cyber Monday deals, coupon codes that are exclusive to Twitter. Toshiba for instance is giving away three free laptops on Cyber Monday only on Twitter. It's a way to boost its base of followers. Even small retailers like Blair's Candy from Altoona, is tweeting its holiday discounts.

So if you've never used social media, where do you start? Sanfilippo says the quickest and easiest site is Twitter. It takes just a minute to create a username and password and another few seconds to follow your favorite retailers." Talarico says one of the biggest things on twitter is people using hash tag, the number sign and Cyber Monday, so if you do that search on Twitter you can find real time Cyber Monday deals."

And experts agree --this new form of marketing to holiday shoppers won't disappear once Santa returns to the North Pole.

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News & Politics

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