Business Case Study 2: Nike

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Uploaded by on Sep 15, 2010

Ellen MacArthur visits Nike, learns about the Considered programme and the company's journey towards a closed loop model.

Find out more about the circular economy here: http://www.ellenmacarthurfoundation.org

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  • A good effort by Nike and they are to be commended for their leadership in this sustainability strategy. I would hope that they realise that they will need to firmly commit to closing the loop, not just reach the goal of having "100% considered" shoes and apparel ... because this is what it's going to take for companies to survive in a low carbon economy. And what a brilliant branding / reputation opportunity!

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