Keely Stevenson - Acumen Fund Fellow
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Uploaded by socialedge on Aug 20, 2007
Global X interviews star Social Edge blogger and Acumen Fund Fellow Keely Stevenson in New York, as she just returned from East Africa where she worked for A-to-Z, a mid-size enterprise producing mosquito nets.
Her lessons: for a social venture targeting the bottom of the pyramid, the distribution channel is of the utmost importance. And pricing has to be right, too!
She tells Global X how difficult those decisions were for her: is $6 per net the right price, or $3? Why not $1.50? Should we subsidize the production of mosquito nets, or should we aim at being sustainable and giving the market a voice?
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