Capital

Studio Smack is a collective of young artists searching for new esthetics and concepts.
Commissioned by the De Beyerd Museum three young graphic designers,
former students of AKV/St. Joost, Ton Meijdam, Thom Snels & Béla Zsigmond,
made a film about legible signs in town. The typo-animation Kapitaal (Capital)
is an impression of the enormous amount of visual stimuli that plague us every day.
The amount is so big that its commercial effectiveness has become utterly dubious.

Category:

Film & Animation

Tags:

• advertising
• city
• logo

[ghostriderbaby]

@silvermam Its in Breda ^^

[silvermam]

@kcfix Its a Dutch trainstation not sure which one...

[kcfix]

Very good idea !

The concept could be explored further but it's nice, I like it !

City ? Berlin ?

[isabngeryer]

Nice try. Keep it up check out esteembpo + com for social media marketing. ethtukiyt

[edjetok]

mooi gedaan, zeker dat bierdrinken

het zwart/wit doet het 'm

alleen is het wel handig om je pinpas uit de automaat te halen

[STUDIOSMACK]

Check the STUDIOSMACK Youtube Channel, all films in high quality. There's also a shorter and better version of 'kapitaal' on it.

[helenelygren]

wich program? is it done in after effects?

[rhighland]

decent video, but I would make the whole thing with a rap soundtrack, like from Erick Sermon or Snoop Dogg.

[universaldv8]

It is no wonder so many kids are ADD...look at the world they live in and how many things are trying to sell something. it is scary how commercial the world is now

[xpez]

would be better to see /FEEL ON FILM in a theater...this low res thing sucks