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Published on Jun 15, 2012
There are certain elements essential to every childhood: eating fruits and vegetables, getting plenty of exercise, drinking lots of water -- and visiting the Detroit Zoo. The Zoo's advertising campaign, created by Doner, adds "Vitamin Z" to the list of nutrients essential to a complete childhood. The "Vitamin Z" campaign highlights immersive experiences found only at the Detroit Zoo -- including the Giraffe Encounter, Australian Outback Adventure, Arctic Ring of Life and Butterfly Garden -- and captures the range of emotions kids feel when they encounter the animals.