Designing the Double Rectangle logo. A true story.
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Uploaded by MalcolmFontierStudio on Jun 6, 2011
A quick reenactment of the elaborate process used to develop our Double Rectangle logo.
- 122 likes, 14 dislikes
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Uploader Comments (MalcolmFontierStudio)
All Comments (16)
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@JRskatr Ok so I read the "About" content on your website and I now like your company and what you do lol. Still not a fan of the logo, would rather see a cool "MF" or something embroidered instead of 2 rectangles but I respect your products and what you do! Love that you work with local artists too, I do that as well for designs for my fingerboard decks. :) Keep up the good work, might have to pick up a Mojito since I hate how thick my wallet is lol.
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If this is real I'm not buying the products just because of how lazy the logo is.
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@RueArsins Thx Lol Perfect Song Choice
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@itselias2 Ace Of Base - The Sign
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Creative mix helped.. indeed.
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What Song is that playing?!
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nice!!!
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I'd sport something with that logo. It's representative, but not obnoxious as seeing someone elses name there.
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true..
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@JRskatr thanks for the feedback, glad you like our gear even if you don't like the logo. BTW- we also have an "MF" mark that we use in certain instances. You can see it on the shoulder straps of bags like the Getaway and on the website in a few places. The double rectangle logo is generally used just once on the exterior of each product because we wanted a logo that didn't scream for attention, and we like that if you are interested and dig a little deeper there's more.
MalcolmFontierStudio 7 months ago
Thanks for the great feedback everyone- glad you're enjoying it!
MalcolmFontierStudio 8 months ago