一份熱誠、十分幹勁 成就一個家傳戶曉的品牌

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Uploaded by on Nov 16, 2011

品牌管理權威學者David A. Aaker認為品牌是一項能夠為企業和顧客提供超越產品或服務本身利益以外價值的資產,它與擁有品牌的企業營運關係密切;假如代表著該品牌的文字或圖形作出改變,附屬於品­牌之上的資產亦會受到影響。因此品牌管理策略也成為21世紀市場推廣業界最為重視的題目,HKU SPACE金融商業學院特別邀請了Triple O's HK 和 Yo Mama兩大飲食品牌的創辦人Candice Suen,舉行了「一個品牌的誕生和策略」專業講座,並同場舉行學院與香港品牌發展局合辦的最佳品牌策劃獎頒獎典禮。

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