Your Life Will Be A Transmedia Experience: Panel Discussion | FutureM

Transmedia IS the future of marketing. From True Blood to Old Spice, from Mad Men to Knorr, brands using transmedia approaches have achieved some of the most culturally significant successes in recent years and this is an evolution in media and marketing that is only just beginning. In the 21st century narratives are no longer confined to one medium, they extend across multiple platforms, and intertwine the real world with the fictional. Transmedia may be the latest marketing buzzword but it's a very simple concept -- telling stories across multiple platforms.

Speakers: Jenka Gurfinkel - Digital Strategist, Social Creature; Jan Libby - Designer Consultant at Wieden + Kennedy; Marta Kagan - Managing Director, US at Espresso

Category:

Education

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• futurem
• futuremboston
• mitx
• cobrandit
• espresso
• martakagan
• marta
• kagan