Global Markets by Theodore Levitt

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
5,357
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Sep 24, 2009

www.facebook.com/PRSmithMarketing or visit www.prsmith.org for more observations. I had the privilege of interviewing the late, great, Professor Theodore Levitt who woke up the world of marketing with two seminal articles: Marketing Myopia (1960) and the Globalization of Markets (1983). In fact, he coined the term globalization of markets and years later they are still debating whether Levitt was right . Of course he was . Watch the video. © PR Smith 1994 from the Marketing CDs series.

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (5)

Sign In or Sign Up now to post a comment!
  • Hm, weird, I watched a video of an old guy, and now my room has old man scent lingering.

  • lovely,its really a privilege

  • FANTASTIC

  • Thanks, Great Video, thanks once again.

    Wirm Regards,

    Deb

    Form India.

Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more