Reductio AD Absurdum

A short film/visual essay for my York University film portfolio.

Reductio ad absurdum (Latin: "reduction to the absurd") is a form of argument in which a proposition is disproven by following its implications to a logical but absurd consequence. (Wikipedia)

Every day, we are endlessly bombarded with advertisements that are selling its consumers an illusion...

An illusion of success, wealth, status, and need.

What advertisements dont present is the fact that the belief in illusion is a submission to deception...

And deception can provoke devastating consequences.

FOUND IMAGE SOURCES:
Aphotocontributor.typepad.com
Businessweek.com
Eyeonworldwide.com
Fafny.org
Fr.academic.ru
Giveittomeraw.com
Heatusa.com
Heiher.info
Jumpingfrog.com
Justinkemp.com
Lmc.ac.uk
Mississippiaccidentlawyerblog.com
Mobilewhack.com
Piersystem.com
Reference.findtarget.com
Taylorville.net

NEWSPAPER SOURCES:
The New York Times (Online)
CBS News (Online)

VIDEO SOURCES:
ABC News
CBS News
General Motors
NBC News

"Pruit Igoe & Prophecies"
Performed by The Philip Glass Ensemble
From the Watchmen Soundtrack
Reprise Records, 2009

NOTE: The copyrighted material used in this video is for educational purposes and is not intended for any commercial use or profit.

Category:

Film & Animation

Tags:

• Reductio
• Ad
• Absurdum
• short
• film
• visual
• essay
• advertising
• consequences
• photography
• shocking
• Jebus
• Films
• Cheap
• Sponge
• Entertainment