Uploaded by bobcargill on Jan 29, 2012
Most copywriters are accustomed to working alone, sequestered away from the rest of the team, doors closed, blinds drawn, working feverishly against time.
It's what we do out of necessity, when there's no room for distractions and we just need to put our heads down to get the job done as soon as possible.
Yet while it's certainly not unusual for a copywriter to do his or her thing in isolation, battling loneliness as well as the clock, it really shouldn't be the norm.
Sure, to succeed as a copywriter, you need to be a self-starter, capable of working independently for long stretches of time. But you also need to be a team player, someone who works well with others -- especially designers, creative directors and account people -- and can appreciate the importance of timely, seamless handoffs between everyone involved in a project.
You need to be disciplined enough to work in a vacuum (if necessary), but you don't want to be an introvert. The more enthusiastically you collaborate and communicate with others, the better.
If you're invited to a meeting, be punctual and prepared to participate.
If you're taking changes to your work, respond promptly and positively.
If you're given a deadline, beat it.
Brainstorm -- or just plain socialize -- with your colleagues and clients as much as possible. Get away from your desk and out of your office whenever the opportunity presents itself.
If you go out of your way to show your support for those who depend on you, they'll be more likely to return the favor and do everything they can to ensure your success.
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