Mazda Demio

I'm among five persons that won Blackberry Curve 8900 from 10-week competition by Zigma Research Institute (Mazda's fictional institute for market strategy); so I decided to upload this ad whether what it will bring.

The new Mazda Demio or called 2 outside Japan. Whatever we call it, it's "World Car of the Year 2008" anyway. So it's such a small Japanese innovation with great "globe class" laurel to proud.

Actually it's the answer from Mazda Sassou which exhibited in 30thBiMS. Mazda just decided to return to B-Segment (subcompact) passenger vehicle market after the 121 from CBU-renaissance era in 90's.

All assembled from new factory plant by Auto Alliance Thailand that will response about Demio production (as well as Ford Fiesta).

For compensate about late launch in Thailand, so the look of Demio becomes newer (minor-changed). However we can say it's still new inside and out for Thai people.

Exterior derived the "Nagare" flow theory that lied on Sassou. Combined just beauty lines and shapes from nature to make the car to be dynamic and sport in Mazda way. So the Demio looks to be like it's alive whether move or stay still (from Sassou's "Mazda Alive" theory too). While interior is compact and sporty in a design like never before, without sacrifice the comfort and versatility.

Engine is the MZR 1.5 4cyl 16V 103PS, with Sequential Valve Timing and Tumble Swirl Control Value. Acceptable O91/O95/E10/E20. 4AT for 3 models and 5MT for 1. Steering is EPAS, minimum turning radius is 4.9m.

Front: McPherson Struts
Rear: Torsion beam
With DSC and TRC.

Safety: GRAM strategy for body structure by Triple H plot which made with ultra high tensile steel. The toughness innovation that live by more lightweight, derived from other Mazda sportscars. Followed by ABS-EBD and dual airbags (not for all models).

First while of Demio will be only just pure 5-door hatch with 4 choices:
Groove MT
Groove AT
Spirit Sports AT
Maxx Sports AT
None of these reached 700,000THB.

This spirited ad also featured one Thai celebrity: Arak "Pae" Amornsubhasiri. A famous fresh actor and guitarist of "Slur" band. Ad aired in first break of soap drama instead of last break of news.

All, different than ever before, without losing "Zoom-Zoom". That's important!

Mazda planned Demio for Thai market to available not only 5-door, but also sedan as well (sedan will launch in around or before 31stBiMS).

Category:

Autos & Vehicles

Tags:

• Mazda
• Demio
• Mazda2
• Sassou
• concept
• Jiro
• Matsuda
• sustainable
• Zoom-Zoom
• Z-Energy
• เป้
• อารักษ์
• อมรศุภศิริ
• BT-50

[naowja]

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[karatcha]

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