CES KZone: Evangelism Marketing: Building Customer Communities

Kodak has evolved from a company making the Kodak Moment possible, to providing consumers an innovative means to sharing that Kodak Moment, anytime, anywhere. As the definition of sharing, as well as the medium to do so, evolves, Kodak has engaged in an ongoing dialogue with consumers to understand their social and professional sharing needs, and to exceed their expectations.

Panelist:
JOSEPH JAFFE, Author "Flip the Funnel: How to use existing customers to gain new ones" 2010
PETER HIRSHBERG, Co-founder of The Conversation Group and re: imagine group
DAN KNEELY, Founder and CEO, Networked Insights
DEBBIE WOGAN, BlogHer

Category:

Science & Technology

Tags:

• CES KZONE Evangelism
• Marketing
• Building Customer Communities