How to set Marketing Objectives? (3)- www.MarketingPlanNOW.com

This third video out of three is part of the second chapter of a marketing plan: Setting Marketing Objectives.
It comes to demonstrate how to draw marketing objectives based on the previous chapter: Analyzing the Current Situation. You are guided step-by-step how to "translate" the collected data and its analysis (Chpater 1 of a marketing plan) into concise marketing objectives (Chapter 2 of a marketing plan).

This video; Setting Marketing Objectives (3), demonstrates how to set the following objectives:
- Marketing objectives as a result of realizing the perceptual gaps; positioning versus position
- Quantitative objectives: setting a yearly sales forecast

Video no. 2 in this series, covering the second chapter of a marketing plan; Setting Marketing Objectives (2), comes to demonstrate how to set the following objectives:
- Desired market segmentation
- Desired Marketing-mix
- Marketing objectives as a result of the SWOT Analysis

Video no. 1 in this series; Setting Marketing Objectives (1), describes a practical approach to marketing strategy. ANSOFF Matrix is being used, "translating" the macro environmental analysis, market analysis and competitive analysis into four possible strategies.

Category:

Education

Tags:

• marketing objectives
• marketing plan
• ANSOFF
• ansoff Matrix
• macro environment
• market analysis
• competitive analysis
• strategy
• penetration
• product development
• market development
• diversification
• market segmentation
• Marketing-mix
• SWOT
• TOWS
• perceptual gaps
• positioning
• position
• sales forecast