Inbound Now #21: Justifying Social Media with Real Numbers About Real Money with Dan Zarrella

Dan is our internal social media scientist here. He is the author of The Social Media Marketing Book and the co-author of The Facebook Marketing Book with his wife Alison. Heapos;s also a social media speaker and has been mentioned in a variety of different places, like the New York Times, The Wall Street Journal, The Boston Globe, and Wired. In this episode we chat about: Being a social media scientistJustifying social media with real numbers about real moneyTips for successful webinarsFacebook marketingUsing new Facebook featuresTweetWhenHow to get more Twitter followersThe future of social media

Category:

Howto & Style

Tags:

• inbound now
• hubspot
• social media
• facebook marketing
• facebook fan pages
• demographics
• internet marketing