Alberta is for Travelers Case Study

Between competition for tourism dollars, low awareness of Alberta, and an ongoing recession, there were some very real challenges in compelling Americans to come north for the summer. After an intense insight-gathering process, we identified Californian free spirits as our target market. Then, through a combination of print, interactive and guerilla marketing, we brought the Alberta is for Travelers campaign to the Golden State. The campaign results were beyond even our expectations -- in some cases meeting tourism targets for the entire year in just one season.

Category:

Film & Animation

Tags:

• Case Study
• Alberta
• Campaing
• Success Story