SUR LE FIL / award-winning spot for Kickers

DIRECTED BY JEROME BERTHIER & CHRISTOPHE ASSELIN
ORIGINAL IDEA BY JEROME BERTHIER
FILMED AND EDITED BY CHRISTOPHE ASSELIN
SHOE-TOSSING BY JEROME BERTHIER
SOUNDTRACK: ".275" BY I AM THIS
SHOES COURTESY OF CAMILLE GOURET & MAEVA GARCIA

2010 / SHOT IN GRENOBLE, FRANCE
45 SECONDS / 1.78:1 / SHOT ON THE CANON 7D

SUR LE FIL is an award-winning promotional spot created for Kickers's "Red & Green Invasion" viral video contest celebrating the footwear company's 40th anniversary.

The brief was to produce a 45-second video featuring a red-and-green-themed happening, which we took as an excuse to play around with spray paint, old kicks and unsuspecting wires at 3 a.m. in the streets of Grenoble, shoefiti style.

SUR LE FIL won Third Prize of the Jury and was featured on www.kickers.com.

Category:

Film & Animation

Tags:

• kickers
• shoes
• red
• green
• rouge
• vert
• shoe-tossing
• shoe-flinging
• shoefiti
• chaussures
• street
• art
• urbain
• grenoble
• electro
• bigbeat
• graffiti
• spray
• paint

[gaelastruc]

Pas mal du tout les gars!