Enchantment: Guy Kawasaki on Changing Hearts, Minds and Actions

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Uploaded by on Mar 23, 2011

This week, legendary thought leader Guy Kawasaki chats with Bruno Aziza about his new book Enchantment: The Art of Changing Hearts, Minds and Actions. Guy shares some philosophies from the book, including how to connect with and inspire employees, when forgiveness might be easier than permission and why companies should do away with the post-mortem. He also shares his thoughts on improving any presentation. Check out this week's episode, with one of the most celebrated business leaders of our time!
Guy Kawasaki, the renowned venture capitalist and author of the new book about influence and persuasion titled Enchantment: The Art of Changing Hearts, Minds, and Actions. It has some unusual suggestions for how to avoid BI system development pitfalls. For one thing, he believes a BI failure should be analyzed before the project has even been launched.

Learn more in the latest episode of BizIntelligence.tv

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  • Quite enchanting interview Bruno. Thanks.

  • Thanks @tosolini!

  • Good job Bruno. Guy mentions the mastery, autonomy, purpose principle that is the same shared also by Daniel Pink in his book Drive. I fully agree.

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